Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 277

Improvements PPC Retail Financial Services 277

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow.

Marketing 363

Marketing PPC SEO Magazine 363

ROI Revolution

APRIL 26, 2023

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. .” Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78

SEO Arts Information PPC 78

ROI Revolution

JULY 30, 2020

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together? And 70% of customers never click past the first page of Amazon search results.

SEO 78

SEO PPC Retail Conversion Optimization 78

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. With exceptional, SEO-driven content marketing , you can steer clear of the competition and help shoppers to find your store and products when they jump online to shop.

Marketing 292

Marketing PPC eCommerce Social Media 292

Groove

FEBRUARY 21, 2019

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum). AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 15, 2020

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162

PPC eCommerce SEO X-cart 162

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Go back to foundational SEO initiatives. Use paid search strategically. But once you stop spending, the traffic and sales dry up.

Online Retail 225

Online Retail SEO eCommerce Retail 225

Kissmetrics

NOVEMBER 6, 2020

Your goal should be to improve Amazon SEO. Then, consider one with a battle-tested SEO-driven content marketing program , as both store and product descriptions are forms of well-targeted content creation. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements.

Marketing 230

Marketing PPC SEO Social Media 230

Groove

AUGUST 27, 2020

Most eCommerce businesses and consumers are familiar with points programs. Get in touch with a member of our team through the form below to hear about how Groove's SEO, email marketing and PPC services can help drive more revenue for your eCommerce store. A tiered VIP program to create a sense of exclusivity.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

BigCommerce

MAY 2, 2017

In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. The answer — SEO!

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

ROI Revolution

JULY 23, 2019

Search engine optimization (SEO) is the process of optimizing your website to appear higher on search rankings and consequently boost organic traffic. There are lots of different types of SEO, trends to follow, and tips to remember – it can easily get overwhelming. Why Is SEO Important? 3 Pillars of SEO.

SEO 68

SEO Mobile PPC Article 68

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. In this post, I’m going to cover three examples of what innovation looks like in practice, detailing PPC , SEO , and CRO strategies from the work we’ve done at Inflow.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. consumers are worried about sharing their data. consumers are worried about sharing their data.

PPC 348

PPC SEO Gifts Definition 348

Ecommerce Platforms

FEBRUARY 12, 2019

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! With this software, you can really hone in on local SEO techniques which works wonders for attracting nearby consumers. On Page SEO Checker. PPC Keyword Tool.

Social Media 178

Social Media SEO PPC Payment Services 178

PERQ

APRIL 9, 2021

Paid search is when a prospect clicks on a paid ad (Pay-per-Click or PPC) within the search results page. Ads vs SEO. While 75% of online consumers that PPC makes it easier for them to find what they are looking for, 53% of all website traffic is done through organic searches. Best of Both Worlds.

PPC 69

PPC SEO Marketing Consumer 69

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

Inflow Insights

MAY 14, 2020

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Across our SEO clients, Traffic has shown a steady increase since early March. SEO Recommendations. Questions we are also evaluating as an agency are: .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

FEBRUARY 2, 2018

People think SEO is all about traffic. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. The problem is that it leaves a giant, black hole in your SEO strategy where it matters most: The bottom line. Consumers own the shopping experience. Treat SEO like PPC.

PPC 185

PPC SEO Blog B2B 185

Kissmetrics

MAY 18, 2021

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. According to Unbounce , 70 percent of consumers report a slow load time decreases their chance of buying.

eCommerce 280

eCommerce SEO Improvements Document 280

Store Growers

JULY 14, 2023

Running a business is time-consuming, we can all agree on that. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc. Services : Pay-per-click, SEO, advertising, social media marketing, web design, emails, and SMS. When to Hire a Google Ads Agency?

Social Media 91

Social Media SEO PPC Management 91

Algopix

NOVEMBER 20, 2019

Why should you pay attention to eBay SEO? Most consumers do not go past the first page of search results on Google, and this behavior is common among other search engines, including Cassini. SEO, or search engine optimization, is the practice of enhancing your listings so they are favored by eBay’s search engine. Have a Sale.

SEO 60

SEO Shipping Costs Social Media Shipping 60

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads?

PPC 284

PPC Search Marketing SEO Consumer 284

Omnisend

MARCH 21, 2021

Consumers can’t visit your store and purchase your products if they haven’t heard of you. Pulling multiple levers as you grow will ensure you’re building brand awareness that’s reaching your ideal consumer base. Nurturing would-be consumers through email has been around for a long time, and there’s a very good reason for that—it works!

Marketing 142

Marketing Social Media PPC Customer Retention 142

ROI Revolution

MAY 30, 2023

In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. As consumers are exposed to more options online, they no longer only base their purchasing decisions on the best deals or quality of the product.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. The problem for consumers comes when the office doesn’t have a style they like or when all options are too pricey for them. You could also offer a unique approach to your consumers. 7 Strategies for D2C Brands.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

ROI Revolution

FEBRUARY 10, 2022

The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% The top strategy for digital marketing professionals this year is SEO , with 55.2% To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay. billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

Groove

FEBRUARY 17, 2021

consumers can purchase gift cards without leaving the Instagram app. From social media advertising and Google Ads to SEO, email marketing, PPC and more, Groove Commerce offers marketing services to help your grow your website. That's right ? Use this sticker if you want to increase the number of gift card sales.

Social Media 370

Social Media Marketing eCommerce Gifts 370

365 Retail

AUGUST 23, 2021

MediaVision will focus on improving the British fashion giant’s online visibility and brand credibility through a range of services, including technical SEO, digital PR and content marketing. . New Look’s focus on an omnichannel model in the wake of the pandemic means that SEO now takes a key role in driving online growth.

Marketing 52

Marketing SEO PPC Fashion 52

Kissmetrics

DECEMBER 22, 2020

Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. For e-commerce brands, influencer promotion helps leverage your consumer base to do your marketing for you rather than spending thousands on ads that may or may not actually work.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Algopix

JANUARY 22, 2024

In the ever-changing Amazon marketplace, staying ahead means continually monitoring and adjusting prices based on competitor activities, market trends, and consumer behavior. High-quality images, detailed and SEO-optimized descriptions, and the strategic use of keywords make your listings both engaging and easily discoverable.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129