Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel? appeared first on Zaius.

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. In fact, live video is so popular, it drives 30% of conversions, which is 10X more than traditional ecommerce.

Consumer 255

Consumer Social Media Retail Live Chat 255

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Find out how.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. First things first… Free Download. What is omni-channel retail?

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

BigCommerce

JUNE 5, 2018

Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Download Your Guide.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Smile.io

MAY 18, 2023

Aimless marketing is time-consuming, confusing, and inefficient. Instead, set your store up for long-term success by making a clear plan on how you will approach marketing–also known as a marketing strategy. What is a marketing strategy? It lays the groundwork for every marketing campaign or action you take.

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

ROI Revolution

AUGUST 5, 2021

With the right omnichannel strategy, your brand can crush your competition to have a profitable holiday season this year. Consider creating a gift guide to make this hectic time of year easier on your consumer. Consider how consumers will use your products for the holidays. Reaching Your Audience Across Marketplaces.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ESW

MARCH 11, 2024

Omnichannel continues to trend Just because a shopper can complete an entire buying journey online does not mean they want to or will. In fact, the data bear out that consumers turn to different channels throughout the process. After conducting that research, those consumers will complete the purchase in a store.

eCommerce 88

eCommerce Payment Services Omnichannel Consumer Electronics 88

Omnisend

FEBRUARY 19, 2020

Why has direct to consumer (DTC) marketing become so popular? It is no wonder why Read more The post Direct to Consumer Marketing: Build a Better Brand appeared first on Ecommerce Marketing Automation | Omnisend. The answer is simple: it’s a better experience for the end customer.

Consumer 88

Consumer Marketing eCommerce Marketing Customer Experience 88

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.”

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

JULY 15, 2022

With global ecommerce sales forecast to grow by 50% over the next four years, the pressure is on for big brands to recreate the warm, fuzzy feeling you get when buying products in-store when opening a cardboard box. Unboxing videos, for example, have grown from an internet fad to a powerful ecommerce marketing tool.

Small Business Retail 243

Small Business Retail Social Media Retail Leisure 243

Optimizely

OCTOBER 19, 2017

Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. Ideally, you should coordinate the Winback campaign across every channel, building a true omnichannel strategy for your brand.

Customer 306

Customer Channel B2C Omnichannel 306

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now. And how you can do that, you ask? hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Ecommerce Platforms

MARCH 18, 2023

To understand the difference between retail vs ecommerce, we need to take a closer look at both concepts. The term “retail” refers to the sale of goods and services to consumers. Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales. What is Ecommerce?

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 271

Social Media X-cart Consumer Events 271

Omnisend

NOVEMBER 5, 2020

Use Multiple Channels for Your Marketing Automations: Email, SMS, and Push Notifications. An impressive 72% of consumers prefer interacting with brands through multiple channels before making a purchase. Omnichannel communication empowers you to connect with customers in ways (and times) that are more likely to prompt engagement.

WooCommerce 148

WooCommerce Marketing Omnichannel Channel 148

Smile.io

FEBRUARY 2, 2023

Marketing Past Prediction: John Surdakowski is the CEO and founder of Avex Design , and predicted content was only going to get bigger. “Ecommerce marketing will consist of aggressive content marketing campaigns. Tabitha predicted the expectations customers have on shipping deadlines.

eCommerce 85

eCommerce Small Business Retail Omnichannel Social Media 85

Retail TouchPoints

JULY 22, 2021

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

eCommerce 305

eCommerce Retail Payment Services Social Media 305

Optimizely

MARCH 5, 2020

51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they ever make contact with the brand. It’s the best way for Ecommerce marketers to make every web visitor feel like they have a personal shopper. By 2020 (that’s this year!)

Presentation 195

Presentation Recommendation eCommerce Marketing eCommerce 195

Omnisend

DECEMBER 3, 2021

In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. Different customers prefer to shop in different ways, and in-store pickup is an increasingly popular and convenient option for many consumers.

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

Optimizely

MARCH 13, 2018

We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Here are the sessions you can’t miss if you’re a B2C marketer — whether focused on consumer behaviors, the rapid evolution of ecommerce, the growth of omnichannel, or the importance of customer experience.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Kibo

FEBRUARY 28, 2022

The 2021 holiday shopping season was historic, in that it was the culmination of two years of accelerated trends, shifting consumer behaviors, and omnichannel shopping realities that have emerged since the start of the pandemic. Ecommerce drove seasonal growth, even for traditional retailers.

Merchant Services 62

Merchant Services Payment Services Order Fulfillment Retail 62

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. Gathering information about your users will be one of the major challenges for digital marketers throughout 2020, particularly with the end of third-party cookies.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Omnisend

JUNE 6, 2023

Supercharge your SMS marketing with Omnisend. Integrate email and SMS marketing to create powerful omnichannel campaigns Start Free Today Omnisend vs Attentive: An overview Attentive is an SMS marketing platform. But, it also comes with built-in basic email marketing features. But it is not built for ecommerce.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

Omnisend

APRIL 22, 2021

Conversational commerce changes that, allowing the brand and the customer to communicate back-and-forth throughout the buying process. Because of the ease and convenience, this style of commerce is really taking off. Why Conversational Commerce is Probably Right for You. How to Get Started with Conversational Commerce.

Live Chat 113

Live Chat Omnichannel Shopify Channel 113

Forrester Omnichannel

NOVEMBER 5, 2014

In the Age of the Customer , consumers are increasingly empowered. European consumers are using multiple devices along their path to purchase and almost a quarter are buying online from outside their home market. This is a growth opportunity for retailers in larger eCommerce markets where online retail sales growth is slowing.

Retail 102

Retail Mobile Omnichannel eCommerce Marketing 102

Omnisend

DECEMBER 7, 2022

The ecommerce landscape is constantly changing, and it can be tough to keep up with the latest trends in the industry. However, by understanding the latest ecommerce statistics, you can ensure that your ecommerce marketing strategy is on track and making the most impact. General ecommerce statistics.

eCommerce 78

eCommerce Payments Merchant Services Social Media 78

Omnisend

JUNE 17, 2021

But how do you pair them with an omnichannel approach to create a fantastic customer experience? When you’ve established an omnichannel marketing strategy , you meet your customers where they are, in the right moment and in the right way. The year 2020 essentially trained consumers to lean into the subscriptions market.

Subscription 78

Subscription Shipping Costs Customer Merchant Services 78

Optimizely

NOVEMBER 30, 2017

The average marketer uses 12.5 This creates a broken process for the marketer and a disjointed experience for the consumer. With smartphones, for example, most consumers use an average of just 5 apps on their phone , even though they’ve downloaded 40 or 50. Marketers are in the same boat. For all of those 12.5

B2C 186

B2C Marketing Channel Customer Data 186

Smile.io

MARCH 8, 2024

Live commerce and its growing popularity The growth of ecommerce meant that conditions were perfect for live commerce, which combines live video with the ability to buy the products you are viewing instantly. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 billion in 2023.

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

Omnisend

JULY 21, 2021

But it’s a signal for the ecommerce marketer who’s on top of their game. Last year at this time, the COVID-19 pandemic had pushed consumers toward digital buying, prodding merchants to optimize their online stores, improve the shopping experience and hone in on marketing efforts. There’s many reasons.

Marketing 215

Marketing Shipping Costs Shipping Gifts 215

Omnisend

MAY 24, 2021

In this article, we’re going to look at some of the best customer analytics software, learn exactly how it works, and find out how you can use your customer data to implement things like omnichannel marketing and highly personalized automated messaging. How can you use customer analytics to nail your omnichannel strategy?

Customer 134

Customer Customer Retention Customer Data Omnichannel 134