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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. Take Upworthy , for example.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties.

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Boost Your Online Sales: Top Tips From An Ecommerce Search Engine Optimization Agency

Shopping Signals

From optimizing content to making sure SEO best practices are followed, these top tips will help you get ahead of the competition and start seeing more sales rolling in. With these easy-to-follow strategies, you’ll have all the tools necessary to create an effective SEO strategy and increase your bottom line.

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Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Channel: Paid Search Advertising (Smart Shopping and Display). Industry: Home Goods.

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Why Are Keywords So Important for Your Website?

Kissmetrics

You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. What Are Keywords? If you did, you’re not alone.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year.

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