Remove Consumer Remove Marketing Remove Online Retail Remove Shipping
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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

As a retailer, getting holiday spend insights is just one-half of the game. The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Read on to get access to all the critical data you need to plan your marketing game this holiday season.

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. One in four consumers are shopping more with small brands.

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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. What is an integrated digital marketing campaign? In contrast, the typical U.S.

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Satisfaction is the gauge that retailers use to measure their performance. Positively, 73% of online shoppers say they received good or excellent customer service from online retailers. Online shoppers embrace online retailer customer service; half interact at least monthly.

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2021 State of Holiday Shipping in the US

lateshipment

The pandemic has largely disrupted holiday shipping in 2021, with a surge in online purchases, record shipping costs, port congestion, and inventory shortage. An Analysis of Shipping Performance by FedEx and UPS in 2021 Right Before the Holiday Season. Let’s take a deep dive into it. States, cities, and regions.