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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC).

PPC 162
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.

eCommerce 290
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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money.

PPC 274
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. We have a diverse portfolio of clients and offer a wide range of services, but we excel in e-commerce.

Marketing 275
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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too. Schedule a call here.

eCommerce 103
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The thing is: You can proactively optimize chat to sell.