Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)
Inflow Insights
MARCH 5, 2018
Worse, entry popups can cause a conversion rate drop for return visitors to your site. This is a classic pattern in the world of conversion optimization. We sometimes call it “killing the pipeline” — because it causes a long, slow drop in conversion rate over time. The Old Fashioned A/B Test Still Works.
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