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9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. AdWords Advisor.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup.

eCommerce 251
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). This just lowers your conversion rate.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet.

eCommerce 109
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They ask for recommendations on Social Media. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Conversion optimization is a continuous process. Attracting the perfect customer.

eCommerce 167
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

To use your chat in a way that helps drive more conversions, take a look at our list of best practices below. Note: If you want our conversion experts to evaluate your chat implementation, or help you find a strategy for increasing your eCommerce conversion rate, you can reach out to us here. Simple: all of them!

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.

Channel 113