Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. 10 Ways to Create a Killer Holiday PPC Strategy. Avoid losing out on holiday exposure.

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Let’s start with how a PPC consultant can help you grow your business. So what next?

PPC 192

PPC Management Marketing Other 192

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies. Here are a few more benefits to leveraging this ad-buying strategy. Increase Reach.

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PPC Information Marketing Social Media 277

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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PPC Multi-channel Social Media B2C 279

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

PPC 195

PPC Customer Retention Social Media Recommendation 195

Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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PPC Shipping Costs Marketing Social Media 259

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Brand Marketing Strategies. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Management 144

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Paid Search Strategy: 4 Tips. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Demographics.

Customer 368

Customer PPC Shopping Carts Recommendation 368

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. How Will AI Affect Your Paid Search Strategy?

PPC 78

PPC Technology Information Download 78

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Copy and paste this information into the “Data” tab.

PPC 117

PPC Download Information Search Marketing 117

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. You’ll see: The Google Ads Strategies We Implemented for a 9.89x ROAS. Audit and Analysis.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Apple knows this and has never wavered on its pricing strategy.

Marketing 356

Marketing Social Media PPC Customer 356

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

FEBRUARY 17, 2021

In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Take advantage of these analytics to better understand your audience and inform your content marketing strategy. Instagram Marketing Tips To Drive Traffic & Conversions.

Social Media 370

Social Media Marketing eCommerce Gifts 370

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. In this blog, we're examining paid vs. organic search and sharing common circumstances in which to leverage both strategies.

PPC 195

PPC SEO Recommendation eCommerce 195

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level. What Should You Write About?

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PPC eCommerce Social Media Blog 417

Groove

JANUARY 13, 2021

Our top services include: eCommerce strategy. eCommerce PPC. eCommerce Strategy. In order to build campaigns that convert, it's important for businesses to create a detailed eCommerce strategy. Our strategy also involves link building to help increase page authority and reach. eCommerce PPC. Website support.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

DECEMBER 20, 2021

But, if you’re not tracking these channels correctly, you’re probably not employing the best digital marketing strategy for your brand. This seasonal nature was already reflected in our team’s PPC strategy. Our Offline Conversion Tracking Strategy. Using that Data in Our Google Ads Strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Inflow Insights

DECEMBER 8, 2021

Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy. We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. PPC Metrics. Table of Contents. Analytics Metrics.

Improvements 106

Improvements Marketing PPC SEO 106

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. 10 Snapchat Ad Strategies and Resources. Here are some of the best Snapchat ad strategies and resources to help you mimic their success and grow your business. How to Use Polls in Your Snapchat Ads Strategy.

Social Media 348

Social Media eCommerce Download White Paper 348

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. We’ll break these into three sections: SEO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2.

Social Media 284

Social Media Volusion Improvements Article 284

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Merchants with more than 10 products that vary in purpose are recommended to use Facebook Dynamic Product Ads. YouTube PPC Ads. Google Product Ads. Instagram Shopping Ads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Inflow Insights

JUNE 21, 2021

The data now made sense, and we were ready to make campaign recommendations. Not only was their strategy driving up their branded campaign costs, they were increasingly losing out on important consumer searches. Want Short-Term PPC Results Like These? Want an experienced PPC strategist to take a look for you? The Results.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation? For this, you need to invest in Amazon PPC. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Groove

JUNE 13, 2022

Along with increasing the budget, the team closely monitored and made changes to Strobels' paid media strategy. The team also utilized Optmyzr , a tool used for maximizing the value of a company’s budget for PPC ads , to generate recommendations for keyword opportunities and add relevant terms and negative keywords. Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We also discuss general tactics and strategies you can consider right now. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where? Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205

PPC eCommerce Improvements Management 205

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Furthermore, make mobile site speed optimizations an internal priority by communicating the revenue impact of falling short of the industry-recommended benchmarks. Conclusion.

PPC 60

PPC eCommerce Payments Payment Services 60

Groove

MARCH 11, 2022

From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. However, this blog is bringing B2B marketing back to the basics.

B2B 150

B2B Merchant Services Marketing PPC 150