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Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reduce Abandoned Carts.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content. The right audience.

Marketing 367
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Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Optimizely

If you do decide to offer discount codes to your buyers, they should be part of a thoughtful ecommerce discount strategy. For online stores that aren’t thinking about their repeat purchase rate, obtaining a customer’s email seems like a solid ecommerce marketing strategy. Earn the email address.

eCommerce 333
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4 tips for a successful Cyber Monday email campaign

GetElastic

It can be a message that invites consumers to re-explore the items sitting in their online shopping carts. Sure, the standard discount can be effective, but in today’s e-commerce market, the winners are going to be the brands that plan their marketing campaigns in advance.

eCommerce 152
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The Good, The Bad, and The Ugly of Promoting Your Flash Sale

Optimizely

After shopping with a women’s clothing retailer and abandoning a linen shirt in a shopping cart, we received a few campaigns promoting a site-wide sale on linen items – one of these campaigns included an image of the shirt we had previously abandoned.

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Think Beyond Cart Abandonment Emails

Optimizely

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Have any other ideas beyond what we recommend here? Browse abandonment.