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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up. Who Should Use Systeme?

Marketing 290
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144
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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Paid search is a beast,” Todd Barrs, Skreened’s vice president of eCommerce and marketing told us. Editor’s note: This blog was originally published in 2017.

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Shopify vs Shopkeep: Which POS Solution is Best for your Business?

Ecommerce Platforms

Shopkeep (now Lightspeed POS) and Shopify also provide access to a range of tools to help business leaders create omnichannel sales strategies, including site builders and ecommerce capabilities. It allows companies to turn any mobile device into a point of sale system, with the Shopify Retail POS app for Android and iOS.

POS 104
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Of course, with so much opportunity comes a cost. PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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