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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

Few things have disrupted the ecommerce industry of late quite as thoroughly as AI. About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage.

eCommerce 247
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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc.

eCommerce 130
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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. Why E-commerce Businesses Need to Stay Updated with the CX Trends. That’s not all! That’s not all!

eCommerce 130
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How To Build A Chatbot For E-commerce

Kissmetrics

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7.

eCommerce 265
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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 243
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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”. Why is Ecommerce Profitability So Elusive?

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Want More Customer Data? Build An Enterprise Data Strategy First

Forrester eCommerce

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”