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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

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Best 20 eCommerce Customer Relationship Management (CRM) Systems of 2023

Algopix

Welcome to our comprehensive guide on the best eCommerce CRM systems. In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Why is CRM Important for eCommerce Businesses?

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Source: Live Chat.

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The Best CRM Software (In-Depth Review)

Kissmetrics

Before you decide, it’s essential to consider what systems you want to streamline and improve. Typically, CRM software helps with sales, marketing, IT, and customer service. And thankfully, companies are integrating more features from the other types of software into operational CRM systems. So, take this into consideration.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.

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Top Loyalty Program Features (+How To Choose The Best Software)

Smile.io

  💡 Key Takeaways: Effective loyalty programs incorporate key features —points systems, VIP tiers, referral programs, seamless integration with ecommerce tools, customization and branding, and analytics reporting.  Customers will only be motivated to earn points if the rewards are incentivizing.