Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We put the customers at the center and really get to know them. It’s really a holistic approach,” she said. “We

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Optimizely

JULY 22, 2020

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

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Retail TouchPoints

JUNE 23, 2022

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

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Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

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ESW

SEPTEMBER 29, 2023

The commerce landscape has evolved dramatically in the last 30 years. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. “As What’s the difference between multichannel and omnichannel?

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested.

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Fabric

MARCH 19, 2024

Like synchronized clockwork, delivering world-class e-commerce experiences requires a high level of coordination and collaboration. Critical commerce functions must connect and work together flawlessly. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

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Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. The advantages of buying online are clear.

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eCommerce Omnichannel Comparison Shopping Recommendation 271

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

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Marketing Customer Loyalty Omnichannel eCommerce 288

Groove

APRIL 16, 2024

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. However, it's far from being the only eCommerce solution on the block. Shopify Arguably the most recognizable of all online shopping platforms, Shopify is an eCommerce giant with over 2 million live stores running on the Shopify platform.

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BigCommerce Magento Multi-channel Shopify 364

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Pros: Multi-channel marketing capabilities.

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eCommerce Marketing WooCommerce Shopify 197

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 101

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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Social Media Customer Data Shopify Magento 370

Retail TouchPoints

FEBRUARY 9, 2023

But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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Customer Data Customer Omnichannel Electronics 197

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

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eCommerce Customer eCommerce Marketing Recommendation 150

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

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Omnichannel Customer Data eCommerce Platforms Technology 258

Retail TouchPoints

AUGUST 13, 2021

HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels.

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eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

DECEMBER 28, 2021

Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in this industry, they can’t afford to rest on their laurels — particularly as reopened physical stores up their game. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”.

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Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. Food ecommerce is expected to account for just 2.5% of total US food and beverage retail sales this year. Food ecommerce is expected to account for just 2.5% of total US food and beverage retail sales this year. Sounds exciting right?

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Retail TouchPoints

JULY 5, 2022

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”. Why is Ecommerce Profitability So Elusive?

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Shipping Costs eCommerce Retail Merchant Services 300

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

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eCommerce Order Fulfillment Fulfillment Multi-channel 220

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Converting customer interest expressed in online channels into purchase is the agenda of every marketing plan, yet the rate of cart abandonment still stands at nearly 79% on average.

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eCommerce Retail Omnichannel Mobile 150

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . So what are the most common mistakes that ecommerce companies make?

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eCommerce Marketing eCommerce Marketing Omnichannel 231

Optimizely

JUNE 28, 2018

We know the ecommerce world changes rapidly, and it can be tough to keep up. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. So bookmark this web page, and get ready to nerd out on all of the ecommerce terms you could ever need to know. The Glossary.

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Omnisend

FEBRUARY 1, 2023

Reading Time: 17 minutes Despite the increasing number of channels available to ecommerce businesses to reach their customers, email continues to be the most promising. Statistics show that ecommerce email marketing continues to deliver an impressive $36 for every $1 spent — but only when used right.

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eCommerce Marketing Social Media Shipping Costs 147

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Amazon’s disruption to commerce has been so profound, there is a term for it: The Amazon Effect. Amazon is everywhere the customer is.

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eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

DECEMBER 2, 2020

Retail Ecommerce Ventures (REV) has added Stein Mart to its growing portfolio of once-struggling brands relaunched as ecommerce properties. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life. REV acquired the intellectual property of Stein Mart for $6.02

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eCommerce Social Media Retail Accessories 177

MagentoBrain

MAY 9, 2023

E-commerce platforms have made it easier than ever for businesses to sell their products and services online, but with so many options available, it can be difficult to determine which platform is right for your business. One of the most important factors to consider when choosing an e-commerce platform is scalability.

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eCommerce Platforms eCommerce Magento Payment Services 52

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace.

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eCommerce Recommendation Omnichannel Customer Data 126

GetElastic

NOVEMBER 8, 2022

With so many mixed economic signals, as well as consumer shopping patterns and 2022 eCommerce trends falling back in line with pre-COVID norms, how do eCommerce retailers prepare for the future? It instead reimagines business through an omnichannel-first lens. The commerce catalog is a perfect place to start.

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eCommerce Payment Services Retail Omnichannel 78

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista. So how can you stay competitive and differentiate your ecommerce fashion brand among a saturated online clothing industry?

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Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. But what works for ecommerce giants like Amazon and Walmart won’t work for Main Street, and with opportunities for small- to medium-sized retailers ripe for the taking, it’s never been more critical to get in-the-know.

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Retail Customer Data Channel Arts 261

Optimizely

DECEMBER 3, 2020

We have just wrapped up the largest weekend for ecommerce sales in history. Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

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Beauty and Health Marketing Customer Data Sporting Goods 195

Smile.io

OCTOBER 13, 2021

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

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Omnichannel Multichannel Marketing eCommerce 65

ROI Revolution

JUNE 6, 2022

To give you a picture of the current D2C ecommerce landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and company revenue. In this article, dive into the data behind direct to consumer marketing and how your brand can leverage D2C for profitable growth.

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eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. Best Buy also is continuing to seek out additional revenue streams beyond its stores and ecommerce business.

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