Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage
365 Retail
JANUARY 11, 2024
To support its growth plans, Skroutz recognised the need to optimise its customer engagement, improving both the effectiveness of its campaigns as well as helping the CRM team operate more efficiently. From onboarding to retention, customer journey marketing depended heavily on design, Business Intelligence (BI) and engineering teams.
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