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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We began the journey by getting our heads around the data.”. It’s really a holistic approach,” she said.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Indeed, the next evolution of Batteries Plus will be centered on digital transformation as the company looks to become consumers’ go-to resource for everything from car batteries to cell phone repairs.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

A second bucket is [focused on creating] customer-centric, data-driven organizations: building out customer data platforms (CDPs) for personalization and improved demand forecasting; how to take in more signals and get to better forecasts and have less stockouts. Take for example CDPs.

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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

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AI Can Be A Decisive Factor In Retail Players’ Business Recovery

Retail TouchPoints

To do this, brands will have to arbitrate and choose to allocate their resources where they will have a rapid and sustainable return on investment. Exploiting customer data (offline and online), predictive models now make it possible to quickly detect the best suspects according to a marketing objective.

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