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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Thankfully, the emergence of zero-party data as a key brand asset has inspired more engaging – and effective – ways of interacting with customers.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

Almost 30% of online retail traffic is now bots. And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. Bots break down customer trust and loyalty. Resellers and bots aren’t fussy or loyal customers. 2021 saw bot traffic grow 5.5

Retail 226
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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Come for the thought-provoking journalism that highlights customer experiences, stay for the clever British humor… or should we say, humour? Where to start: Cladding, Packaging, and Online Shopping — The psychology behind why most of us are ravenous online shoppers helps to shed light on buyers’ psyches. Planet Money.

eCommerce 223
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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

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Many happy returns – how returns impact customer experience

iVend

The growth in ecommerce solutions also leads to an increase in returns – and retailers’ returns processes are now a key element in creating a positive customer experience and protecting revenue. iVend Digital Commerce iVend Digital Commerce helps retailers create a great customer experience.

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Seriously, Stop Trying to Beat Amazon at Ecommerce

Optimizely

Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness. It seems like no matter what you do as an ecommerce retailer, Amazon is pushing into your space and taking over.

eCommerce 569