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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

How online retailers handle merchandising, use technology and approach return policies can mean the difference between waste and wins. Retailers know which products will be in high demand during the holidays by analyzing historical data to anticipate future purchasing. Retailers can also create a return policy that avoids waste.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed.

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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Orchard Mile: Hyper-personalized ecommerce experience.

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AliExpress Launches New Collab and Pop-Up Tour with Tiffany Haddish

Retail TouchPoints

AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., in a statement.

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John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal

Retail TouchPoints

The retailer will use Google Cloud to enhance both its in-store and online retail experiences as well as to support John Lewis’ ambition to get closer to its customers by creating a pan-Partnership loyalty program in 2024.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Thankfully, the emergence of zero-party data as a key brand asset has inspired more engaging – and effective – ways of interacting with customers.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

Her efforts have helped the brand maintain a dominant online presence and drive consumer loyalty. Tim Harpe – DSW Tim Harpe at DSW has been key in transforming the company’s digital marketing approaches, focusing on personalized customer experiences and data-driven strategies to boost online and in-store traffic.