RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

365 Retail

MAY 5, 2023

New data from Scurri , the next-generation delivery management platform, reveals nearly 9 in 10 (88%) UK retailers believe a branded post-purchase tracking solutions built into the delivery experience improves customer shopping journeys, leading to an increase in repeat purchasing (44%) and loyalty and retention (44%).

Customer Loyalty 52

Customer Loyalty Customer Retail Omnichannel 52

Retail TouchPoints

JULY 14, 2023

In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success. Artificial intelligence (AI) is reshaping the way brands connect with their customers. This allows businesses to respond quickly and effectively to the customer.

eCommerce 213

eCommerce Order Fulfillment Fulfillment Multi-channel 213

Omnisend

JUNE 28, 2021

There are lots of touchpoints in the buyer journey where you can choose to personalize your buyers’ experience to convert sales. You also want each of these points to work together so that your omnichannel messaging, browsing data, landing pages and recommendations all complement one another, and drive to the same goal.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Retail TouchPoints

SEPTEMBER 28, 2023

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. Mass adoption and changing customer expectations have raised the bar.

Gifts 259

Gifts eCommerce Recommendation Technology 259

Wiser

APRIL 26, 2022

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. Done well, it can improve customer experiences, boost sales, and increase overall product visibility. 2: Omnichannel Buying Experiences.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer. And in today’s omnichannel environment, that change is happening faster than ever. One truly can’t exist without the other,” she said. “I

Marketing 286

Marketing Customer Loyalty Omnichannel eCommerce 286

retailnext

AUGUST 15, 2019

The challenge for many retailers is not only to be accessible on many channels or touchpoints, but for those channels to deliver a consistent and integrated service quality – as this significantly impacts shopper satisfaction and customer loyalty, and serves many other benefits for the brand. Offer rewarding loyalty programs.

Customer Loyalty 40

Customer Loyalty Payment Services Customer Live Chat 40

Kissmetrics

JANUARY 17, 2022

Dynamic websites are a form of web design that relies on real-time data to provide a personalized experience. Most often, businesses use them to create engaging customer experiences in a way that is more meaningful and personal to the individual. Increase Customer Engagement. Here’s a full list of tools to consider.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Algopix

OCTOBER 15, 2023

The goal is to create a cohesive and unified view of the customer journey, regardless of how and where customers interact with a brand. Advanced analytics tools and technologies help businesses make sense of this data, providing valuable insights into customer behavior, preferences, and engagement patterns.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Wiser

MARCH 7, 2024

The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions. A recent panel hosted by Wiser Solutions shed light on these critical developments, bringing together top retail leaders across the industry.

Retail 78

Retail Technology Customer Experience Operations 78

Retail TouchPoints

SEPTEMBER 21, 2021

How to Get the Most Value From Your Loyalty Program This Season. Molly Mecham, Global Retail Strategy & Solutions Lead, Salesforce on why having a loyalty program doesn’t automatically create customer loyalty: “Retailers will need to work to keep customers engaged after the holidays.

Payments 229

Payments Payment Services Customer Experience Social Media 229

Kibo

JULY 17, 2020

Think carefully about creating the best possible customer experience to maximize what should be a short and sweet interaction with valuable customers. BOPAC in its current form might be new to many retailers, but it’s also new to a lot of customers. Here is where the back-end and the client-facing experience converge.

Customer Experience 62

Customer Experience Fulfillment Customer Multichannel 62

Retail TouchPoints

SEPTEMBER 7, 2023

Here are three reasons why forward-thinking retailers are implementing MACH principles — and working with organizations that are doing so — to foster dynamic customer experiences that align with consumers’ changing wants and needs (and in turn, exceed revenue goals!): The customer experience is changing — and faster than ever.

Customer Experience 276

Customer Experience Technology Customer Retail 276

Retail TouchPoints

JUNE 7, 2023

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 272

Technology Retail Customer Experience Presentation 272

UpSellIt

FEBRUARY 26, 2024

Let’s begin by shedding light on the driving force behind the Remarketing Experience Solution. Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. ” What is Upsellit’s Remarketing Experience?

Customer Loyalty 108

Customer Loyalty Conversion Optimization Shopping Carts Technology 108

Korona

FEBRUARY 9, 2023

What are the key tools for evaluating your retail performance? Hire, And Train Employees Who Can Provide Great Customer Experiences Happier customers mean more loyalty to your store. And more loyalty will lead to better sales. Prepare your customer loyalty program , set goals, and measure them with a CRM.

Improvements 98

Improvements Payment Services POS Payments 98

Kissmetrics

NOVEMBER 25, 2020

Yes, it’s easy to stay engaged with customers when you have a handful, but what happens when you have hundreds, thousands, and more? As you automate things, you can improve the customer experience at your shop. For instance, maybe you need a better CRM tool to help you improve customer communication before and after a sale.

eCommerce 336

eCommerce Shipping Costs Live Chat Shopify 336

GetElastic

SEPTEMBER 16, 2022

In today’s competitive market, many commerce brands are faced with the challenge of delivering omnichannel customer experiences , outshining the competition, and maintaining customer loyalty.

Management 78

Management Document Customer Loyalty eCommerce Platforms 78

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

iVend

AUGUST 27, 2020

Digital strategies also hold the potential to accelerate the omnichannel retail model, which has become indispensable to a retailer’s ability to deliver exceptional brand experiences on all sales channels. The Benefits of the Omnichannel Model. Digital Tools Pave the Way for Omnichannel Success.

Omnichannel 105

Omnichannel Leisure Technology Channel 105

Smile.io

MARCH 22, 2024

Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program. There are many reasons to migrate your loyalty program to a new software. Loyalty & Reward Program Insights from Smile.io

Customer Loyalty 83

Customer Loyalty Merchant Services Shopify Shipping Costs 83

Dynamic Action

JUNE 27, 2023

How is The Customer Experience Evolving in 2023? Customer Loyalty is More Important than Ever As inflation and rising living costs continue to increase, customer loyalties are being tested as purchases become more considered and restricted to essentials. McKinsey & Co.

Consumer 62

Consumer Customer Retail Customer Loyalty 62

Retail TouchPoints

OCTOBER 27, 2021

In pursuit of both goals, focusing on connected, data-driven technologies that can help meet high consumer expectations and support a safe and comfortable environment will help retailers not only enhance their customers’ experience, but also effectively deliver unified commerce services including BOPIS and curbside pickup.

Consumer 261

Consumer Supplies Fulfillment Technology 261

Retail TouchPoints

SEPTEMBER 17, 2020

Today’s retail CMO is responsible for the entire customer experience — not just branding and messaging. With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer.

eCommerce 189

eCommerce Mobile Channel Customer Loyalty 189

Ecommerce Platforms

JANUARY 12, 2023

Today’s POS technology has grown increasingly impressive, making it easier to combine inventory management with customer loyalty, barcode scanning and of course, payment processing. Square POS is one of the better-known tools for companies in need of POS technology. Popular choice: Square POS. Ease of use. Try Square POS.

POS 104

POS Payment Services lightspeed Shopify 104

Ecommerce Platforms

JANUARY 12, 2023

Today’s POS technology has grown increasingly impressive, making it easier to combine inventory management with customer loyalty, barcode scanning and of course, payment processing. Square POS is one of the better-known tools for companies in need of POS technology. Popular choice: Square POS. Ease of use. Try Square POS.

POS 104

POS Payment Services lightspeed Shopify 104

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 140

Consumer Payment Services Fulfillment Multi-channel 140

Smile.io

APRIL 15, 2024

  PetSmart shows its commitment to fostering true brand loyalty once again by retroactively applying customers’ spending to their VIP status.  That is, ensuring customers can leverage the loyalty program online and in-store. A connected omnichannel loyalty experience that works in-store and online.   

Social Media 73

Social Media POS Gifts Events 73

Smile.io

MARCH 21, 2023

You can go beyond and tailor website content, emails, texts, apps, live chats, and call centers to every customer. These days, customized experiences are more important than ever. So if you overlook personalization, you’re likely missing out on potential sales and customer loyalty.

eCommerce 68

eCommerce Shopping Carts Customer Loyalty Recommendation 68

RTP blog

AUGUST 10, 2018

By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. As brands vie for our business, today’s customer is increasingly informed and demanding. To adapt, retailers must lean into the innovation playing out in today’s shopping experience.

Customer 150

Customer Clothing Customer Loyalty Sporting Goods 150

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

RetailMinded

SEPTEMBER 30, 2023

Additionally, utilizing social media scheduling tools and influencer marketing can help maintain a consistent brand presence online, further engaging customers. Conclusion We’ve discovered that a brand identity goes beyond mere aesthetics; it’s a powerful psychological tool that can shape consumer perceptions.

Customer 96

Customer Retail Customer Retention Recommendation 96

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Deliver a smoother B2B experience. Improved brand reputation. Watch the Webinar.

B2B 146

B2B eCommerce Customer SEO 146

iVend

SEPTEMBER 10, 2020

Digital strategies also hold the potential to accelerate the omnichannel retail model, which has become indispensable to a retailer’s ability to deliver exceptional brand experiences on all sales channels. According to Gartner , businesses with an omnichannel customer engagement strategy retains 89% of their customers.

Omnichannel 64

Omnichannel Leisure Technology Channel 64