Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment
Retail TouchPoints
JANUARY 29, 2024
Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Marketplaces also are increasingly seen as data-gathering tools, although growth in this area has been slow, rising from 28% in 2022 to 31% in 2023.
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