Retail TouchPoints
DECEMBER 10, 2021
So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.
Retail TouchPoints
SEPTEMBER 20, 2021
How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? First, let’s take a look at what we’ve done in the market thus far. Nordstrom, for instance, is a prime example.
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Digital Doughnut
FEBRUARY 15, 2023
A successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining your target audience to creating and distributing content, there are several key steps to developing an effective content strategy.
Digital Doughnut
MAY 20, 2022
Consumers are changing—they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.
Retail TouchPoints
JANUARY 28, 2021
The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.
Digital Doughnut
FEBRUARY 28, 2022
Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant.
Digital Doughnut
FEBRUARY 15, 2022
Most SEO marketers might feel a bit stagnant after getting their badge as SEO professionals. SEO is an intrinsic and unnegotiable part of any successful content strategy. Up-gradation is the key strategy for survival and this is true for all professions in the 21st century including SEO professionals.
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