Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience
Retail TouchPoints
MARCH 6, 2024
While some are charging customers fees to simultaneously slow and offset rising costs resulting from elevated return rates, others are adopting returnless refund policies. This approach — where customers are refunded without being required to return an unwanted item — has its place, but it’s not a blanket solution.
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