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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

Frooition

Platform loyalty allows you to simplify your inventory and distribution process. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Choosing sales channels. Cater to each marketplace.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Two key examples: Opening up its successful ecommerce platform to third-party sellers, and then taking the tech and infrastructure it had painstakingly developed for its own ecommerce operation and offering it to those sellers as a service.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

How to Inspire Customer Loyalty with an Assist from AI Brands can now replicate a positive in-store experience online, but the right AI products can equip them to level up when it comes to personalization. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

To this end, retailers are increasingly turning to white-labeled multi-lender BNPL solutions, which maximize consumer acceptance rates and optimize terms by redirecting the customer application from prime lender to secondary lender. Customers are motivated to purchase from that merchant from the moment they enter the online store.

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Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now.