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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. It is important to recognise, however, that customer loyalty isn’t just based on the point of sale. Forming new brand connections online.

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WHAT IS FUELING THE REBIRTH OF PHYSICAL STORES?

RetailMinded

While it’s almost inevitable that ecommerce growth will outpace growth through physical stores at some point in the future, it would be a huge mistake to lose sight of the critical role stores have to play beyond simply profit. Brand health includes customer loyalty, the consumer experience journey and customer connectivity.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

As was mentioned earlier, the transaction does not start when the customer enters the store, and it does not end when the customer makes the purchase. Having systems that can provide visibility into all stages in an integrated way is critical to ensuring a positive customer experience and subsequent customer loyalty.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.

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Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Building a multi-channel strategy can increase customer adoption by going where your customers are across channels. Doing this will drive customer loyalty and in turn increase geo-expansion and revenue. The benefit of incorporating subscriptions include recurring revenue and indirect customer loyalty.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. 17 from 1:20 to 2:10 p.m.