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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. As a brand rooted in Y2K nostalgia and one that is very much on a comeback trajectory, what role does culture play for you in marketing? We really wanted to sit at the intersection of an incredibly important cultural moment.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

That’s why you must develop strategies that will help you retain the customers you attract. Why is customer retention so important? I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Design an Effective Customer Loyalty Program.

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Harnessing the huge marketing potential of subscription services

365 Retail

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . The brands who were already offering subscription services for beauty, grooming, food and more prior to the pandemic found themselves ahead of the game when lockdown started.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% That’s all great news, but the question remains: where are all the mid-market guys? BOPIS is happening now, and they need to get in the game. Simplified returns processes.

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What is Merchandising Experience

Dynamic Action

In fact, according to Gartner, companies that provide a great customer experience are up to 60% more profitable. This makes sense as the commerce function is the closest to the customer, so therefore the easiest to influence. This brought multi-channel and omni-channel experiences like “click and collect”.

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Best 20 Email Marketing Software for eCommerce in 2023

Algopix

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses. Here are some key features to consider: 1.