True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Retail TouchPoints
MARCH 5, 2024
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. As a brand rooted in Y2K nostalgia and one that is very much on a comeback trajectory, what role does culture play for you in marketing? We really wanted to sit at the intersection of an incredibly important cultural moment.
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