Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Retail TouchPoints

MAY 25, 2022

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?

Customer Loyalty 299

Customer Loyalty Customer Consumer Gifts 299

Omnisend

MARCH 22, 2023

There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness. Here are 6 reasons you should focus on fully establishing your loyalty programs.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Omnisend

SEPTEMBER 7, 2023

Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Customer loyalty to businesses isn’t that much different. How can email marketing impact customer loyalty? 5 customer loyalty email examples 1.

Customer Loyalty 88

Customer Loyalty Customer Social Media Clothing 88

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Groove

FEBRUARY 21, 2019

When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. The technology behind customer loyalty programs is really where the magic happens. With several options to choose from, how do you know which loyalty software provider is best for your company? What is Smile.io?

Customer Loyalty 264

Customer Loyalty Customer Shipping Costs Reference 264

Smile.io

NOVEMBER 15, 2023

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

Customer Loyalty 58

Customer Loyalty Customer Beauty and Health Food and Beverages 58

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. And if people won’t buy your products without a discount, then maybe you need to rethink your pricing strategy.

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

FEBRUARY 6, 2023

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. Don’t be fooled by the market hype around “fast and free”.

Customer Loyalty 147

Customer Loyalty Improvements Customer Retail 147

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Klaviyo for email marketing.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

RetailMinded

JANUARY 8, 2024

Want to know the secret sauce for bumping up customer loyalty? Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land. So, instead of treating every customer like just another sale, you treat them as potential big-time brand backers.

Customer Loyalty 59

Customer Loyalty Management Customer Retail 59

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 234

Shipping Costs Improvements Live Chat Retail 234

RTP blog

APRIL 23, 2018

It is clear that retailers need to change in order to keep their customers coming back time and time again. This is especially important when adding a new customer could cost up to 25 times more than retaining an existing one. What Is Customer Loyalty? Loyalty is a strong feeling of support or allegiance.

Customer Loyalty 150

Customer Loyalty Customer Social Media Games 150

Retail TouchPoints

JUNE 29, 2022

You and your team will want to revisit your brand strategy to ensure you are well positioned. Maintaining the standards your brand has set is always key but, by putting your stressed-out customers first in their moment of both difficulty and stretched loyalties, you can emerge stronger than ever.

Customer Loyalty 212

Customer Loyalty Customer Consumer Events 212

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. What Is a Promotions Strategy?

Customer Loyalty 148

Customer Loyalty Social Media Information Consumer 148

FastSpring

JANUARY 7, 2021

What we’re trying to say here is, loyal Thomas the Tank Engine fans become loyal customers. What is customer loyalty? Loyalty is an emotion that stems from feeling engaged in something or someone. Statistically, the majority of your future profits will come from your existing customers over new ones.

Customer Loyalty 147

Customer Loyalty Customer Toys Recommendation 147

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 298

Marketing Customer Loyalty Customer Experience Supplies 298

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Wiser

JANUARY 4, 2024

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open. One such approach to consider is economy pricing.

Operations 145

Operations Customer Loyalty Small Business Retail Consumer 145

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

RTP blog

SEPTEMBER 10, 2018

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?

Customer Loyalty 150

Customer Loyalty Customer Retail Shipping Costs 150

Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. But a successful social media strategy focuses on more than just marketing your products. Focus on stories.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

Korona

MARCH 25, 2022

With repeat customers spending 33% more than new customers on average, increasing customer loyalty is one of the most effective ways to boost your bottom line. Loyal customers have a higher average lifetime value and are a reliable source of revenue for your brand. . 7 Ways to Improve Customer Loyalty.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

RetailMinded

NOVEMBER 9, 2023

It’ll explore how packaging influences customer loyalty and discuss some tips for creating a wonderful unboxing experience. How Packaging Influences Customer Loyalty Did you know that product packaging influences customer loyalty in a number of ways? Keep on reading to learn more. Personalize the packaging.

Customer Loyalty 52

Customer Loyalty Customer Recommendation Social Media 52

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Esther & Co’s Royal Rewards Esther & Co’s Royal Rewards explainer page.

Customer Loyalty 75

Customer Loyalty Beauty and Health Food and Beverages Customer 75

Retail TouchPoints

JANUARY 3, 2024

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned.

Retail 272

Retail Shipping Costs Improvements Customer Experience 272

Wiser

OCTOBER 3, 2023

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge.

Improvements 144

Improvements Technology Marketing Customer Loyalty 144

Retail TouchPoints

AUGUST 15, 2022

Organizations that can successfully assess identity trust in online interactions will improve the customer experience, enhance their brand reputation, build customer loyalty and extend customer lifetime value. He previously held leadership positions in marketing at Experian, HireRight, 1105 Media and Prophyts.

Merchant Services 249

Merchant Services Payment Services Payments Financial Services 249

Wiser

JULY 11, 2022

Any retail business without a solid strategy is bound to fail. It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. What Is Retail Strategy?

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Omnisend

SEPTEMBER 5, 2023

Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results. In this post: What is SMS marketing for ecommerce?

eCommerce 88

eCommerce Marketing Shopping Carts Shipping Costs 88

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Whether you’re a startup navigating your initial branding decisions or an established business looking to strengthen your brand, these tips can help you create a robust brand equity strategy.

Management 147

Management Social Media Customer Loyalty Reference 147

Retail TouchPoints

OCTOBER 21, 2020

But what does it take for marketers to move the dial on this market segment and drive them to purchase goods and services? The millennial/mobile phone connection is driving a tipping point when it comes to coupon marketing. Marketers can readily leverage a mobile coupon platform to drive sales and customer loyalty.

Marketing 197

Marketing Mobile Customer Loyalty Channel 197

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 265

Social Media SEO Technology Marketing 265

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52