Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 216

Shipping Costs Improvements Live Chat Retail 216

Smile.io

FEBRUARY 2, 2024

Introducing Smile Plus Introducing Smile Plus a new plan for high-volume brands looking to build customer loyalty effortlessly. Our  Our goal is enterprise loyalty made easy Loyalty & Reward Program Insights from Smile.io Discover 5 loyalty program strategies to incorporate using Smile.io.

Customer Loyalty 86

Customer Loyalty eCommerce Customer Merchant Services 86

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Esther & Co’s Royal Rewards Esther & Co’s Royal Rewards explainer page.

Customer Loyalty 77

Customer Loyalty Beauty and Health Customer Food and Beverages 77

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. eCommerce is growing (higher, further, faster).

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing?

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 240

Small Business Retail Recommendation Consumer Customer Data 240

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 222

B2B eCommerce BigCommerce Omnichannel 222

Retail TouchPoints

DECEMBER 15, 2022

million rewards loyalty members via more than 1 billion marketing messages in 2022. As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies.

Arts 256

Arts Mobile Customer Loyalty Customer Data 256

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Start free today See pricing What is a repeat customer? They are also known as recurring clients.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. She has worked with several global companies focusing on risk management strategy.

Payment Services 247

Payment Services Retail POS Operations 247

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This reduces waste, optimizes stock levels, and maximizes revenue.

Marketing 95

Marketing Retail Customer Loyalty Games 95

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Take a moment to think about how you can truly be there for your customers during this time. Are you collecting data that you can derive insights from?

Customer Loyalty 70

Customer Loyalty Customer Retail Banking 70

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. After all, marketing to an existing customer is much easier than continually finding new ones.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

lateshipment

NOVEMBER 26, 2023

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. And that process begins with understanding the ABCs of the post-purchase customer journey. No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 227

Consumer Customer Loyalty Customer Experience Recommendation 227

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Focus on SEO.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses. Here are some key features to consider: 1.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps. Yotpo – Customer Reviews.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Optimizely

NOVEMBER 5, 2020

The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. You don’t have to rack your brain to come up with creative ways to engage your customers.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 261

Social Media Consumer Information Marketing 261

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you tried any of them? Or maybe you have your own post-purchase tactics?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 264

Social Media Multi-channel Customer Loyalty Shopify 264

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Reports for every team member.

Retail 294

Retail Customer Data Customer Experience Social Media 294