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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. For example, let’s say your business is running a Facebook ad. Determine Goals.

Customer 276
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

Offer customers free shipping as a seasonal promotion. Prepare for the holidays with PPC campaigns. Or a percentage, for example, if you spend over $100, you save 15%. This significantly reduces the expense of acquiring new customers and increases customer retention. Offer Discounts For The Holiday Season.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. The LTV (Lifetime Value) Dashboard You can view the lifetime value of your customers.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Consider email marketing, for example. Social media marketing. Pay-per-click advertising.

Marketing 142
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. The middle brain, for example, releases endorphins when a person sees something beautiful. Take this example of an article headline from Buzzfeed : Normally, I don’t spend my day worrying about who wants to be the Prime Minister.