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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. Molnar grew up in the fashion business — his father helped launch Hugo Boss into North America in the ‘70s. Product that Delivers on its Promise.

Fashion 248
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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

Apparel 130
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Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

“When you buy TOMS, you help fund access to mental health resources for the millions of people who need them,” states their website. ” Levi’s SecondHand is hoping to be a positive force within the fashion industry through their trade-in program.

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Achieve high growth by keeping customers coming back to your eCommerce website

Kissmetrics

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Product data can also be used to train AI models that generate new designs for products based on data such as customer feedback, sales data and market trends. And because the models are trained on retailer data, the AI ensures the new designs generated are more appealing to customers and better suited to market demand. 

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

B2B 146
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

You’ll also want to think about today’s first-time customers who you hope will become tomorrow’s loyal brand advocates. As you grow in resources, you can consider many types of loyalty programs that will help you track and analyze customer behaviors and reward repeat purchases. Image Source.