article thumbnail

How to Choose The Right Local SEO Agency

Kissmetrics

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 271
article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

We recently had a nice chat with John Collins, Director of Content at Intercom and a former business and technology journalist with 20 years experience who decided to take a leap of faith and start writing, editing and creating strategy for outstanding content.

PPC 113
article thumbnail

4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell.

article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. Her strategic insights help businesses to innovate and thrive in the digital era, focusing on integrating new technologies to enhance consumer experiences.

article thumbnail

7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

These features can include email campaigns, reminders of life events, SMS marketing capabilities, all of which will help you ensure customer retention. Not Prioritizing SEO. A good ecommerce platform comes with built-in features, making your SEO efforts a breeze. No Compatibility with Social Media.

article thumbnail

How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Agencies have access to innovative technology that makes it easier for your business to do business. What Is An eCommerce Marketing Agency?