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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Do it right, and you’ll have a customer for life. If you want to retain customers, you need the right onboarding system. How Does a Smooth Onboarding System Help Retain Customers? Customer retention isn’t just another vanity metric. Customer retention isn’t just another vanity metric.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Based on studies of the brain, we know that beauty literally moves us to action. That’s why you want to use what HubSpot calls solution selling — where the emphasis is on what the customer needs, not on what you need from the customer. Focus on including social proof that tells a story of how you’ve benefited customers.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

However, with Generation Z becoming the dominant customer base, industries are modifying their practices. Studies have shown that ethical and sustainable practices are becoming more prevalent. One study showed that athleisure is fast becoming the top American shoe market through 2021. Omnichannel Fashion Ecommerce.

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

The AIDA model is the traditional way to track the customer journey. turning them into a customer. Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. Why should a customer care about your company? How are they reeling in potential customers?

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. With the coronavirus pandemic, more and more customers are turning to ecommerce. Therefore, retailers need to work on offering these experiences at all of their customer touch points.

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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

Customer retention is typically a focus of any organization, so turning the conversation in that direction can be a smart move. This is especially true if leadership is opposed to a budget shift because funds are being put into customer acquisition or retention programs. Did you know? Image Source.