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10 PPC Landing Page Best Practices

Groove

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. Find Out What Your Customers Want.

Customer 360
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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

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5 Ways To Increase AdWords Conversions

Groove

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. When it come to PPC, incentives can be a fantastic way to drive conversion. If you’re an eCommerce business, offering a free sample, free shipping or a special discount can be the motivation your potential customers need.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

If you don’t have time to read my entire Sellerboard review, here are the highlights: Overall, I think Sellerboard is an affordable product for Amazon sellers looking to quickly analyze their daily business performance, including profits, inventory levels, customer lifetime value, etc.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year. Meet your customers.