Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

ecomdash

APRIL 23, 2019

We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. Repeat customers spend 67% more than new customers. What better way to do that than by using social media?

Social Media 115

Social Media Improvements eCommerce Customer Retention 115

Groove

APRIL 16, 2024

Shopify Arguably the most recognizable of all online shopping platforms, Shopify is an eCommerce giant with over 2 million live stores running on the Shopify platform. A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

ecomdash

NOVEMBER 19, 2018

For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged. It also shows engagement rates and other data for each of your Instagram posts. 3 – Planoly.

Social Media 81

Social Media eCommerce eCommerce Marketing Download 81

GetElastic

AUGUST 16, 2019

Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Premium selling, or more popularly known as upselling , is to offer a slightly updated or supersize version of the products customers are already buying. Social Media. Email Marketing.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). What are Influencers?

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Omnisend

MARCH 31, 2021

Beauty ecommerce businesses have major opportunities to line their pockets, now that customers are forced to find other ways to get their beauty products. After all, smaller and newer ecommerce stores are able to act quicker with more flexibility and precision to reach their target customers in the ecommerce beauty industry.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? usually by texting the word "STOP.".

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. This article will explain how to sell on social media and the right platforms for social selling. What is social selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Giving customers the option to opt in or out is key to achieving these results because it reinforces a level of transparency and customer choice.

eCommerce Marketing 67

eCommerce Marketing eCommerce Marketing Customer 67

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Prisync

AUGUST 13, 2018

This is brilliant news for those operating eCommerce stores in the pet niche. You might be running a pet eCommerce store because you love animals just as much as others do, or perhaps you just know it’s a lucrative industry to be in. But how well your store performs depends largely on how well you’re able to market it.

eCommerce Marketing 42

eCommerce Marketing eCommerce Marketing Social Media 42

Groove

AUGUST 20, 2020

Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Run a giveaway on social media. Leverage content marketing. This also applies to returning customers. Run A Giveaway On Social Media.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Groove

SEPTEMBER 15, 2020

Drive product page conversion and increase consumer trust by displaying videos on your product pages and sharing them on social media. Here are 5 ways eCommerce businesses can benefit from using product videos: Get your message across quicker. Don't forget to share your own product videos on social media when necessary!

eCommerce 370

eCommerce Social Media Information Consumer 370

Omnisend

FEBRUARY 7, 2021

Chances are, it’s customer reviews. With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family.

Customer 148

Customer Marketing Social Media Article 148

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

Consumer 270

Consumer Social Media Technology eCommerce 270

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Groove

APRIL 4, 2019

User-generated content, such as product reviews, social media integration, FAQ forums and discussion boards, directly connects your brand with customers. This authentic content is personalized, socially-integrated, insightful and transparent. Developing a stronger social following. Providing free marketing content.

eCommerce 250

eCommerce Social Media Consumer Improvements 250

Kissmetrics

OCTOBER 4, 2021

Create Comparison Guides and Other Content. People find it on social media and in search engines, and it draws them in to read more. The right sales should balance your business goals with your customers’ wants and needs. Think about your featured sales from a marketing point of view. Create Gift Idea Guides.

eCommerce 259

eCommerce Gifts eCommerce Marketing Social Media 259

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. It has been updated for accuracy and modern practices.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ecomdash

OCTOBER 23, 2018

Customer Support. Without solid customer support, no business can survive. You have to make sure that your customers are taken care of, and the best way to do this is to be always there when they need you. Automating some tasks will help, but remember, customer support is all about the human touch. Let’s start.

eCommerce Marketing 68

eCommerce Marketing eCommerce Social Media Marketing 68

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. But growing a business and engaging with new customers is always easier said than done. Don’t worry, every marketer has been there. Blog Gabrielle Policella 3.

eCommerce Marketing 76

eCommerce Marketing eCommerce Marketing Customer Retention 76

Prisync

MARCH 13, 2018

Fitbit is a piece of wearable technology that connects to an app on your phone or tablet and measures data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. Social Media. Your customers want to see you present on as many social channels as you can afford to manage.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Onilab User Guides

JULY 12, 2019

The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. Below are the biggest e-commerce brand fails that costed companies a significant amount of lost revenue reduction of customer loyalty. Lack of skill with social media.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

RetailMinded

AUGUST 16, 2022

As the e-commerce market becomes more crowded, creative packaging is becoming an increasingly important way for small businesses to differentiate themselves. A manufacturer who uses labeled or unique shipping components promotes a positive customer experience and builds brand loyalty. Personalized Packaging.

Shipping Costs 52

Shipping Costs Customer eCommerce Marketing Small Business Retail 52

Optimizely

JANUARY 17, 2019

After all, Amazon is cheaper, easier, and has more name recognition than any other brand. Over 44% of all product searches originate in Amazon’s search bar, and Amazon accounts for nearly 50% of the US ecommerce market of the US ecommerce market. So how can brands connect emotionally with customers?

Customer Experience 324

Customer Experience eCommerce Marketing Social Media eCommerce 324

Groove

JULY 16, 2020

Create an email marketing campaign. Leverage influencer marketing. During Black Friday and other holidays, your eCommerce store may run several different discounts codes and gift card incentives to encourage website visitors to purchase. Increase revenue and build customer loyalty with this marketing strategy.

eCommerce 259

eCommerce Social Media Recommendation Games 259

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty. Social media engagement.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Groove

MAY 31, 2022

It not only can be a form of entertainment, but it can be informative and make it easier for users or potential customers to understand your brand’s message, educate them on products, and gain your trust. Video Marketing Strategies. A caption for the video that can relate to the customer. Conclusion.

Marketing 195

Marketing Social Media SEO eCommerce 195

ChannelSale

MARCH 21, 2023

However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like. Back in 2022, it was predicted the global e-commerce market would reach $5.7 Consumers, on the other hand, also had to choose either the “good-to-have things” or “must-have things.”

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52