Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Optimizely

DECEMBER 6, 2018

Beyond that, discounts can train your new customers to wait and purchase only when you offer a discount. You know discounts can be effective tools to encourage new customers to make a purchase. Isn’t that basically ecommerce marketing strategy 101?” So what options do you have left? Emphasize urgency. Well, yes and no.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Omnisend

MARCH 31, 2021

Beauty ecommerce businesses have major opportunities to line their pockets, now that customers are forced to find other ways to get their beauty products. After all, smaller and newer ecommerce stores are able to act quicker with more flexibility and precision to reach their target customers in the ecommerce beauty industry.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

JUNE 1, 2022

How The eCommerce Customer Decision Making Process Works. The key to making data-driven decisions is to first understand how the customer decision making process works. With this fundamental knowledge, you will be able to cater to the needs of each customer segment. Think of the consumer packaged goods industry (i.e.,

Merchant Services 195

Merchant Services eCommerce Customer Customer Loyalty 195

Groove

FEBRUARY 24, 2021

First, ensure that your sales and marketing are properly aligned. Marketing technology must be integrated with a CRM so that both sales and marketing teams can see what the other is doing (and more importantly, what the customer is doing!). They had no particular reasoning or strategy for this timeframe.

Customer 345

Customer Technology Information Marketing 345

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Groove

APRIL 16, 2024

Shopify Arguably the most recognizable of all online shopping platforms, Shopify is an eCommerce giant with over 2 million live stores running on the Shopify platform. A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

GetElastic

AUGUST 16, 2019

Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Premium selling, or more popularly known as upselling , is to offer a slightly updated or supersize version of the products customers are already buying. Premium Selling. More sales, more profit philosophy.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

BigCommerce

JUNE 5, 2018

Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. This strategy uses a commerce platform front-end for UX and checkout, but APIs for data orchestration across a more robust infrastructure. Experience-led.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Giving customers the option to opt in or out is key to achieving these results because it reinforces a level of transparency and customer choice.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Customer 66

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. It has been updated for accuracy and modern practices.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

FEBRUARY 6, 2019

Others believe this is the beginning of product placements done smartly. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. This is the biggest lesson for marketers who try to customize marketing communication.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Prisync

AUGUST 13, 2018

This is brilliant news for those operating eCommerce stores in the pet niche. You might be running a pet eCommerce store because you love animals just as much as others do, or perhaps you just know it’s a lucrative industry to be in. But how well your store performs depends largely on how well you’re able to market it.

eCommerce Marketing 42

eCommerce Marketing eCommerce Marketing Social Media 42

MakeWebBetter

MAY 7, 2024

With loads of marketing emails, launching lead-generation campaigns, and engaging in numerous customer interactions — are you just throwing things your customers’s way? Despite these best-of-the-best eCommerce marketing strategies, are you lacking? And, what other marketing [.]

BigCommerce 78

BigCommerce Marketing eCommerce Marketing eCommerce 78

Omnisend

JANUARY 16, 2020

Maintaining happy customers allows your business to grow sustainable and make money. However, ignoring customers and their desires can cause losses for your business. Although many businesses track this information, others may struggle to do it. “Elementary, my dear Watson” – would say Sherlock Holmes.

eCommerce 131

eCommerce Customer eCommerce Marketing Information 131

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Omnisend

MAY 4, 2021

For others, the influencer label was earned through organic growth—they were “average Joes” who became global superstars because of their social media activity. TikTok is today’s popular platform, overtaking YouTube and Instagram influencer marketing. Some influencers slide into the game because of their celebrity status. Not so fast.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. But growing a business and engaging with new customers is always easier said than done. Don’t worry, every marketer has been there. Blog Gabrielle Policella 3.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Ecommerce Guru

FEBRUARY 23, 2021

With a customer-centered approach, they provide the customers with the best online shopping experience, beginning with the best pick, fantastic technology, flawless delivery, and ending with the best customer service you’ve ever had. The post How shopclues different from other e-commerce companies?

eCommerce 94

eCommerce Other Merchant Services Technology 94

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? usually by texting the word "STOP.".

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Onilab User Guides

JULY 12, 2019

The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. Below are the biggest e-commerce brand fails that costed companies a significant amount of lost revenue reduction of customer loyalty. Misleading promises. Bad product photos.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Ecommerce Platforms

SEPTEMBER 14, 2017

What have you done to showcase your passion for building and marketing new products, whether it be through a past internship or working on a new online business in your garage? Can you talk about a new product or business idea that could fare well in the ecommerce world? Feel free to include everything from diagrams to sketches.

eCommerce Marketing 144

eCommerce Marketing Technology eCommerce Marketing 144

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Prisync

MARCH 13, 2018

Fitbit is a piece of wearable technology that connects to an app on your phone or tablet and measures data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. It should come as no surprise to you that social media is important for any ecommerce store, especially electronics.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Retail TouchPoints

SEPTEMBER 2, 2022

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. Founded in 2015 , Pinduoduo has focused on lower-income customers and the agricultural sector. Temu’s site shows average shipping times to most of the U.S.

Shipping Costs 287

Shipping Costs eCommerce Jewelry Shopify 287

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo Pricing: Estimating Cost.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

RetailMinded

AUGUST 16, 2022

As the e-commerce market becomes more crowded, creative packaging is becoming an increasingly important way for small businesses to differentiate themselves. A manufacturer who uses labeled or unique shipping components promotes a positive customer experience and builds brand loyalty. Personalized Packaging.

Shipping Costs 52

Shipping Costs Customer eCommerce Marketing Small Business Retail 52

Omnisend

FEBRUARY 7, 2021

Chances are, it’s customer reviews. With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family.

Customer 148

Customer Marketing Social Media Article 148

Klaviyo

JANUARY 24, 2018

In all likelihood, you probably don’t have to make drastic changes unless you run all custom software: from the one that runs your site, to email marketing, to popups and A/B testing. For example, when a European customer asks, you have to provide a list of all the ways that her/his data is being used. Proper scary stuff.

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130