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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. How Using Social Media Influencers Can Grow Your E-commerce Brand. The problem is, most e-commerce brands don’t have the budget to partner with the likes of Kim Kardashian. E-commerce is a highly competitive market.

eCommerce 356
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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

As we navigate the complexities of global commerce, the need for efficient and transparent international transaction methods becomes increasingly apparent. DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Benefits for Retailers 1.

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How To Set Up A Point Of Sale (POS) System On Your WooCommerce Store?

MakeWebBetter

Does your organization utilize both a WooCommerce Store and a Point-of-Sale (POS) System in-store individually? If that’s the case, your customer experience can indeed be seriously compromised. The post How To Set Up A Point Of Sale (POS) System On Your WooCommerce Store? appeared first on MakeWebBetter.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels. Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online.

B2B 257
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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. Sandhu said that the company makes approximately 100 price adjustments every day. in a session at NRF.

eCommerce 244
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Shopify vs Shopify Plus (Shopify+): Which is Right For Your Business?

Groove

When you start an eCommerce business, the first decision you'll have to make is which platform to use for your eCommerce store. Shopify is one of the most trusted names in the eCommerce space, with more than 4.5 If you decide to go with Shopify for your eCommerce needs, which plan is best for your business?

Shopify 195