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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. of carts remain un-purchased. Shopping Cart Abandonment Tips.

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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

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Creating a Better eCommerce Customer Experience

Groove

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. The Time Magazine article that certainly piqued my interest was "What's Wrong with Online Shopping.". Coupons game.

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Email Retargeting and Boosting Customer Engagement

Smile.io

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers. Matt Hennessy - Smile.io

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Harry Rosen Goes ‘Headless’ to Support Digital Service Shift

Retail TouchPoints

Associates play a crucial in the omnichannel customer experience. A family institution since its founding in 1954, Harry Rosen has always been lauded for its highly personal service and needed a way to empower customer advisors as all 17 of its stores faced closures during the pandemic.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

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