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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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Contact Us Page Tips: Move From Blah to Yeah!

Kissmetrics

Your Contact Us page. Contact Us pages are among the most underutilized and misunderstood resources on the web today. What Is a Contact Us Page? Think of a Contact Us page as a sort of digital business card. Help pages: Customers with critical product or service questions lean on this page to get their answers.

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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. As early as late summer, Best Buy customers in the U.S. The self-service tool will be available on BestBuy.com, on the Best Buy mobile app and when customers call the retailer’s customer service line.

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Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

over its mobile Express Pay shopping app. The Scan & Go technology was introduced to afford an easier shopping experience to customers through scanning and bagging items as they shop, eventually checking out and paying with their mobile devices. Walmart Inc. has filed a lawsuit against BJ’s Wholesale Club Holdings Inc.

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Three Reasons To Take Your Contact Center Into The Cloud

RTP blog

For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. Today, according to Salesforce’s 2019 State of Service report, 80% of customers now consider their experience with a company to be as important as its products.

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5 Mobile eCommerce Examples

Groove

With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. So, we're sharing our favorite mobile eCommerce examples to help spark your mobile design inspiration.