Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 261

B2B eCommerce BigCommerce Omnichannel 261

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Retail TouchPoints

JULY 29, 2021

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. RTP: Anything else on the omnichannel front that you have your eyes on now stores have reopened?

Live Chat 279

Live Chat Omnichannel Social Media Payment Services 279

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 240

Customer Loyalty Customer Retail Shipping Costs 240

Forrester eCommerce

JULY 30, 2020

Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data.

Omnichannel 437

Omnichannel Technology Consumer Marketing 437

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

Supplies 272

Supplies Customer Experience Technology Omnichannel 272

365 Retail

DECEMBER 12, 2023

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Digital Doughnut

MARCH 13, 2024

Plus, we discuss the importance of customer privacy, interactive content, and omnichannel strategies to engage your audience effectively. From AI-driven personalization to the importance of sustainability, and the impact of short-form video content to voice search optimization, we cover the essentials.

Marketing 98

Marketing Omnichannel Article Customer 98

Forrester eCommerce

JANUARY 27, 2022

Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy.

Marketing 195

Marketing Omnichannel Consumer Customer 195

Retail TouchPoints

NOVEMBER 30, 2021

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. when the customer is actually shopping a given store).

Social Media 259

Social Media Marketing Customer Recommendation 259

Retail TouchPoints

JULY 25, 2022

BOPIS, boasts a number of very strong positives for both retailers and their customers. Retailers save on shipping costs while leveraging their in-store inventories to fulfill customer orders, while shoppers get the products they want without having to wait for a delivery. Click-and-collect, a.k.a. Riding the Incremental Sales Surge.

Fulfillment 237

Fulfillment Shipping Costs Omnichannel Operations 237

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

Retail TouchPoints

DECEMBER 15, 2023

More practices will open through 2024, and all locations will be powered by Chewy’s custom-built open platform, which has helped the brand create a robust, customer-focused experience across all channels. Strategically, venturing into medtail isn’t a stretch for the Chewy business.

Fulfillment 275

Fulfillment Customer Channel Operations 275

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers. Personalization Powered by AI: Artificial intelligence (AI) is revolutionizing the way retailers understand and cater to individual customer needs.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. Having a unified view of your customer matters because retail buying journeys don’t take place on one channel. This is what advertisers are most interested in.

Retail 264

Retail Customer Data Channel Arts 264

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

RetailMinded

APRIL 3, 2024

In 2024, two critical factors will demand your attention: Consumer Privacy Rights Act (CPRA) and operational efficiency. Understanding CPRA The Privacy Right Act is there to, well–protect the privacy of your customers. But is it the Consumer Privacy Rights Act or California Privacy Rights Act?

Payment Services 52

Payment Services Retail Mobile Payments Operations 52

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Evaluate your customer relationships. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.

Retail 287

Retail Multi-channel Omnichannel Technology 287

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. So DTC brands need to determine what their audience/customer expansion options would be once they get started. Using Data to Unlock Expansion Opportunities.

Omnichannel 291

Omnichannel Consumer Outdoor Channel 291

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. Customer data should always be two things: reliable and repeatable. They shared their experiences with change management when transitioning to a unified customer profile approach.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

JUNE 15, 2021

LiveRamp’s Safe Haven platform enables data and analytics collaborations between Carrefour and its CPG partners in a safe, privacy-preserving environment. Retailers are in the enviable position of having ample sources of first-party data on their customers, but the same is not always true for CPG brands.

eCommerce 194

eCommerce Retail Supplies Customer Experience 194

Retail TouchPoints

MARCH 29, 2021

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. Do I have a strategy that will stay compliant with the changing privacy laws like the CCPA? Do I have the right data strategy to drive shopper loyalty?

eCommerce 299

eCommerce Payments Retail POS 299

Retail TouchPoints

SEPTEMBER 8, 2022

Ecommerce companies have to balance two big ideas right now: A low-friction customer journey that turns into a high conversion rate; and A high-security marketplace that is compliant with government mandates. For the sake of user privacy, this is not an invasive process, either. Why Conversion and Security Aren’t Mutually Exclusive.

Payment Services 274

Payment Services Payments Social Media Information 274

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. Effectively targeting a ready-to-buy audience requires solid data and statistics on your customers. 38% of rural shoppers cite strong concerns about online privacy. 38% of rural shoppers cite strong concerns about online privacy. Customer location at time of purchase.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Sailthru

APRIL 21, 2023

Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. This brings up the issue of privacy. billion by 2026.

Retail 78

Retail Games Social Media Download 78

lateshipment

JANUARY 17, 2023

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. In short, CX helps you build and maintain a loyal customer base. That’s not all! 6 E-commerce CX Trends to Look out for in 2023.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

ESW

JUNE 23, 2023

Likewise, technology trends are rapidly changing the customer experience, and many legacy brands are struggling to keep up. Brands that offer the payment methods in online stores that consumers prefer are more likely to win and retain customers. Building trust with international consumers is a key component of creating loyal customers.

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

NOVEMBER 11, 2020

This is a crucial process, as it identifies gaps that could be harmful to both the business and customers. Retail organizations that had to quickly create an online presence or embrace new technologies might have introduced some security risks to the organization and their customers. For others, risks were invited in via third parties.

Merchant Services 172

Merchant Services Retail POS Presentation 172

Retail TouchPoints

MAY 7, 2021

Hair color company Madison Reed is making its Color Bar stores more engaging for customers with the deployment of a new digital swatch panel experience at four locations: New York, Miami, Chicago and Boston. Customers also have the option of taking the Madison Reed color quiz by entering their mobile number or scanning a QR code.

Mobile 189

Mobile Technology Omnichannel Customer 189

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Additionally, CRM systems help streamline customer support, enhance communication, and improve overall operational efficiency.

Payment Services 78

Payment Services eCommerce Management Customer 78

Retail TouchPoints

JUNE 27, 2023

The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data. Indeed, customer experience considerations will be paramount for these kinds of in-store activations. Storms added.

Retail 264

Retail White Paper Customer Experience Marketing 264

UpSellIt

MAY 17, 2023

Customer profiles are created with this new information and they continue to build every time visitors re-engage with your website. This allows for a massive range of data that helps you understand your customers, cater to their needs, and serve personalized engagements relevant to each individual customer journey.

Information 99

Information Improvements Omnichannel Customer 99

365 Retail

MARCH 4, 2024

According to 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers [1] : “Tier 2 Retail CIOs should consider POS unified commerce platforms to enable retailers to provide uninterrupted experiences, allowing customers to browse, transact, acquire and consume anywhere and everywhere.” “As

POS 52

POS Marketing Retail Sporting Goods 52

Optimizely

MAY 23, 2019

At the same time, you need a big enough customer base who will actually download and use your mobile app. We’ve put together a list of brands that are using mobile apps in creative ways to nurture customers, gain brand fans , and ultimately convert. H&M: Omnichannel and push notifications.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

Retail TouchPoints

APRIL 15, 2021

They tend to enforce global brand consistency over local customer experience in digital. In fact, digital increases customer expectations for relevance, giving local brands the edge. How can brands and retailers best acquire the data they need to be successful while adhering to new data privacy guidelines and requirements?

Consumer 198

Consumer Marketing Technology Clothing 198