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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption. These businesses find themselves at a demanding intersection.

Consumer 230
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Overcoming Labor Shortages in Logistics with Robotics and Automation to Deliver on Market Expectations

Retail TouchPoints

For years, fashion retailers have faced mounting pressures from both customers and employees to evolve. Along with the boom in online shopping, as more retail activity shifts to ecommerce, fashion retailers in particular are faced with new responsibilities in order fulfillment. By 2025, the value is said to reach well over $1.2

Marketing 260
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The 3 Most Impactful Location-Powered Experiences for Retailers

Retail TouchPoints

Location infrastructure gives retail product and operations teams the ability to tackle logistical challenges and labor shortages while offering customers an improved experience in-store and during order fulfillment. Retailers use location to deliver stellar experiences for customers through their brand’s mobile app.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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How Brands Can Deliver Sustainable Instant Commerce for Consumers

Retail TouchPoints

But offering reliable instant commerce to customers isn’t easy. When combined with technology that’s specifically designed to enable instant commerce , microfulfillment centers — smaller, non-traditional warehouses located hyperlocal to customers — are a crucial part of sustainable instant commerce models.

Consumer 276
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Can the Last Mile Become a Fast Mile? Drone Delivery Could Make it Happen

Retail TouchPoints

A recent study by Northwestern University found that drones and ground-based robots are particularly off-putting for consumers — even compared to other automated delivery options like self-driving cars. It’s literally designed to mimic the curbside pickup order fulfillment process, but in a super-efficient way.