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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

: 235% increase in new users 43% increase in revenue 117% increase in transactions Growing new customer acquisition without increasing ad spend is every marketer’s dream. When the ROI Revolution team first suggested they could target new customers through our paid campaign, I was naturally a little skeptical.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. Plus, many businesses serve both types of customers on their platforms. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of.

B2B 78
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations. NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. NP Digital Case Studies and Awards.

Marketing 275
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How Long Does SEO Take? What To Expect

Inflow Insights

Businesses who show up higher in search engine results pages (SERPs) have a decisive advantage in reaching potential customers. It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). That’s why we recommend this strategy sparingly.

SEO 156
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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.