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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. The problem is, consumers don’t seem to want them. What’s behind this skepticism? What is needed, then, is transparency.

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Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Retail TouchPoints

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. Dickies rolled out the tool in May 2021 to help address one of its customers’ biggest points of friction: 50% of all support questions were related to size.

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Despite Economic Headwinds, Malaysian Banks Continue to Improve CX Quality

Forrester eCommerce

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 392
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” Not to mention that, as the study notes, “creating brand advocates can go a long way as friends and family are one of the most powerful marketing tools to expand a customer base.” in a statement.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. A recent ecommerce search report by a leading customer experience platform provider tested sites and surveyed both customers and ecommerce professionals.

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Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers

Retail TouchPoints

To deal with these changes, retailers must examine both the types of customers who are visiting their stores as well as when these shopping trips are taking place. To remain relevant to multiple groups, Moskowitz recommended thinking about consumers in ways that go beyond traditional demographics. miles , compared to 10.5

Travel 288
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Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Retail TouchPoints

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 293