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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

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Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

Steve Dennis

Amazon, which accounts for about 45% of all US e-commerce, has amassed cumulative losses in the billions, and even after more than 20 years still operates at below average industry margins. More folks are starting to realize that physical retail is definitely different, but far from dead. So why is this?

eCommerce 222
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8 Sites Like Etsy to Sell Your Crafts

SellBrite

After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. Sellers want more marketing options. Why Sellers May Consider Etsy Alternatives.

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

SellBrite

Although it’s not a completely saturated and well-covered topic, there are a few of interesting articles that have popped up over the past few years: Are Catalogs Making a Comeback in eCommerce? The Revival Of Print Catalogs In Ecommerce Marketing from ReferralCandy. from Sweet Tooth Rewards.

eCommerce 122
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. The principle of simply improving from your current rates rather than finding an external yardstick definitely applies here. Social remarketing campaigns* can definitely perform well here. Bounce Rate.

PPC 162
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6 Mobile Ecommerce Trends to Drive Sales

SellBrite

All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416