In Luxury Design, ‘Invisible’ Technology Supports the High-End Shopping Experience
Retail TouchPoints
JANUARY 26, 2022
Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models. Zaballero: In a physical store, there is a place for technology, but it needs to be invisible. D:R Currently, Gen Z is the biggest growing market right now.
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