Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)
Kissmetrics
AUGUST 9, 2021
Kohl’s website goes even further to recommend (and show) specific products based on a basic search before the user ever hits enter: By suggesting specific products (or even showing top results), you’re guiding the user along the path you want them to take before they even make a conscious decision to continue. So, how do you implement it?
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