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Should You Care About Developer Productivity?

Forrester eCommerce

A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe.

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How G-Research Used TuringBots To Transform Software Development

Forrester eCommerce

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

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Development Team Success: What Could Possibly Go Wrong?

Forrester eCommerce

In most successful organizations, software developers align their goals with the goals of the business. Instead, where you sit in the organization determines how you believe development teams should succeed. In an analysis of Forrester’s developer survey data, we found that: C-levels and middle managers know […]

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Predictions 2024: Software Development Adapts To TuringBots, Ajar Source, And Backstage

Forrester eCommerce

In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

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How Product Teams Can Benefit from Feature Flags

Feature flags offer great value to developers, but they can benefit product teams equally as much. Product teams can use feature flags to continuously deliver a higher-quality product to their end users, all while saving time and speeding up development cycles.

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Have You Developed Your Journey-Centric Transformation Roadmap?

Forrester eCommerce

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies.

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How to Choose an Expert Magento 2 Developer

Groove

In order to help improve this process, I have developed a guide that outlines keys to success and things to avoid through each stage. Depending on the event, it also provides peace of mind knowing that freelancers and inexperienced developers probably won’t be investing in booths or be asked to speak at sessions.

Magento 195
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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Best Sales Forecasting Models for Weathering Your Goals

This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. Your future sales forecast? Sunny skies (and success) are just ahead!

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.