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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. But now we have a third part — a third document sent in the email: the AMP document.

Marketing 289
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Which Shopping Cart is Best for Your Business?

ecomdash

Well, this is why shopping carts like Shopify ang BigCommerce exist. A shopping cart is a type of ecommerce software that helps website visitors purchase items online. With the many options on the market these days, how do you choose the right shopping cart for you? Marketing & SEO: SEO features.

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Best Website and Shopping Cart Solutions in 2023

Algopix

To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. In this article, we will explore some of the best options available in the market. What are Shopping Cart Solutions? A shopping cart solution acts as the backbone of your online store.

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30 Strategies to Reduce Shopping Cart Abandonment & Drive Profits

Kissmetrics

Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase.

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The Best CRM Software (In-Depth Review)

Kissmetrics

If you have separate departments for marketing, sales, IT, and customer service, you need more advanced functions than a business with five employees. Typically, CRM software helps with sales, marketing, IT, and customer service. There are four types of operational CRMs, including: Marketing Sales Customer Service IT.

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How to Grow a Successful CRO Program

Kissmetrics

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Research shows that the top marketers in the world set clear goals and that goal-setting marketers are 375 percent more likely to report success. What Is a CRO Program?

eCommerce 280
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The ABCs of Digital Accessibility (and Beware of Shortcuts!)

Retail TouchPoints

Expanding your market share is always a good thing. Many people with disabilities rely on user-side assistive technologies, but if your site’s content isn’t built with this in mind, shopping will be difficult or impossible for them. That’s why digital accessibility should be on the minds of every online retail business.