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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. Likewise, we’ll consider shifting our iOS budgets until later in November to better optimize the overall performance for this operating system.

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Get Prepared: CCPA for eCommerce Marketers

Optimizely

We always recommend that you take advice from your own counsel above anyone else. This is definitely not the place to skip out on legal advice, as your privacy policy protects both your customers and your business, and is highly personalized to your business operations.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. SEO Recommendations. Key Performance Indicators – Organic.

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When Is the Right Time to Outsource eCommerce Marketing?

ESW

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

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How to Use Instagram Shopping to Drive Product Sales

Kissmetrics

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app: From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. Another recommendation is to update your bio with shopping information.

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eCommerce Automation: How to Improve Organizational Efficiency

Groove

We typically recommend that brands set up four key external automation workflows for high-frequency activities: Order receipt and confirmation. Among these, we recommend merchants automate the following: Inventory levels across sales channels. Order processing between eCommerce platforms and fulfillment systems such as 3PL, ERP or POS.

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Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. For example, if an employee is “sweethearting,” or giving their employee-only discount to all their friends, the EBR might recommend a retraining where the employee is reminded of the limitations of the discount.