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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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Get Prepared: CCPA for eCommerce Marketers

Optimizely

Customer data might be cookies, names, addresses, emails, or mechanisms of identification, or more, and you could be sending them to social media, ad networks, your CRM, your loyalty program, your ecommerce platform, or a variety of other places. The post Get Prepared: CCPA for eCommerce Marketers appeared first on Zaius.

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How To Sell Your Products On Social Media in 2022: The Guide For eCommerce Owners

Korona

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. Social selling offers you a unique opportunity to influence buyers. What is social selling? What Is Social Selling?

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E-Commerce Marketing Tips for the Pet Industry

Prisync

This is brilliant news for those operating eCommerce stores in the pet niche. You might be running a pet eCommerce store because you love animals just as much as others do, or perhaps you just know it’s a lucrative industry to be in. Don’t forget about social media.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

The company owns and operates 34 locations, both flagships or outlets, and the remainder are owned and operated by partners such as high-end resorts. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The Burton name is on 66 stores in 10. Store Associates Gain Access To Up-To-Date Data.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

Underpinning the success of the microbrand has been the ability to offer a flexible, personalized and seamless purchasing experience — something that enterprise brands strive to achieve but aren’t always successful at, due to their naturally larger, more complex operations. This is something microbrands are already leading the way on. .

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When Is the Right Time to Outsource eCommerce Marketing?

ESW

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?