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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. In other words, these steps will get you featured in those pubs that can generate a ton of visibility and brand awareness for your ecommerce business. It’s really cool.

eCommerce 340
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Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

If you’re seeing mediocre performance and customer complaints on your eCommerce site (or you’re simply envying a competitor’s flashy new site), you might be tempted to start over. . In this post, we’ll explain the risks and costs of massive redesigns, along with our recommendation for how to proceed. Not necessarily.

eCommerce 130
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How to Get Incredible (and Free) PR for your Ecommerce Store

SellBrite

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. In this article, I’m making the case for the importance and value of PR for ecommerce. Know Your Brand Story and What Makes You Different.

eCommerce 150
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How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store

SellBrite

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. What do you need to do to make that possible?

eCommerce 149
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The Psychology Behind Customer Loyalty

Optimizely

But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Why should you care about psychology if you’re in the world of ecommerce marketing?

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How to Cross-Sell Retail Products

Omnisend

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Cross-Selling for Ecommerce. The cross-selling of products lends itself especially well to ecommerce. She found the perfect gift, and the product met her expectations. And the extensive wine list? The Product Page.

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What To Do About Holiday Outages

RTP blog

For IT organizations at retailers and e-Commerce companies, it’s an exciting time and also one where every detail matters. The analyst firm predicts that Cyber Monday will once again kill Black Friday sales, and that e-Commerce will represent 13.4% of all holiday retail sales this year.

eCommerce 195