BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

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Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

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BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. Here’s how that breaks down per vertical: Below is the conversation I had with Lewis and Jason where they explain exactly how they work with retailers to get these results.

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Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

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Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

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Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

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FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

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Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

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BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. In the online retail world, traffic is the foundation of your brand’s success. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry.

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Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.

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Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

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Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Music to the ears of every brand entering this market is the extremely low return rate.

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Inflow Insights

JANUARY 13, 2022

Do you want to keep the traffic from search engines coming to your eCommerce website? Thanks to competing search results and Google’s periodic algorithm updates, it’s common for eCommerce brands to see organic traffic and corresponding sales decline over time. It’s all about continually optimizing your eCommerce content.

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ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Black Friday 2021 brought in $8.9

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Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

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Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. What Is CBD Ecommerce? The Top CBD Ecommerce Trends.

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Kissmetrics

OCTOBER 6, 2021

Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away.

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Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Here are the basics: Facebook Ads.

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Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. Chloë, you do so much for the ecommerce community. are so common.

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Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. Part 2: Google Search ads. Get started now. ).

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Retail TouchPoints

APRIL 13, 2021

In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Ecommerce sites deploy many interactive elements — chatbots, drop-down banners, pop-ups, videos, etc. — To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile.

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ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. of all retail sales.

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ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. to hit $14.93 billion in 2021.

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ROI Revolution

JANUARY 25, 2023

In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. This automated connection enables a lot more product to flood the market and show up wherever you’re navigating, whether that’s search or social.  Watch the replay of the webinar here!

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ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. October 27. growth this year.

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ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! Last time , we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more. This month has given us a lot to be thankful for in the marketing news world. Brand Attribution Marketing: Upper-Funnel Branding for Ecommerce Marketers.

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BigCommerce

DECEMBER 13, 2017

Last year, the retail giant surpassed $107 billion in total sales. But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC.

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BigCommerce

APRIL 20, 2018

In March 2018, Google announced their Shopping Actions launch –– a tool aimed at helping retailers compete against Amazon. In early beta programs, Google retail partners saw the average size of a customer’s shopping basket increase by 30% after joining the program. voice commerce!). Brett Curry, CEO, OMG Commerce.

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ChannelAdvisor

JANUARY 4, 2018

The e-commerce industry, true to its nature, underwent quite a few transformative changes that had us on our toes to keep up and keep you, our readers, in the loop of everything that was going on. RetailOps CEO Sam Morgan gives a breakdown of the two programs helping retailers reach the golden Prime shelves.

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ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. So without further ado, here are five ecommerce trends that will help to shape 2018. The sky is the limit.

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Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

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Korona

MARCH 23, 2023

Have you ever scrolled through your favorite online eCommerce store only to be met with a time-sensitive sale? So let’s dive in—your eCommerce store will thank us later! A flash sale is a marketing and sales strategy used by eCommerce brands to boost their sales by offering discounted prices for a limited period of time.

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POS eCommerce Merchant Services Social Media 52

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. In 2022 retail online sales were estimated to be over 5.7 And with mobile commerce , online selling is even more convenient.

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Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. In 2022 retail online sales were estimated to be over 5.7 And with mobile commerce , online selling is even more convenient.

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Definition Shipping Costs Payment Services Merchant Services 88

eCommerce CEO

AUGUST 19, 2017

The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Ecommerce Website Tools. BigCommerce.

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