Optimizely

DECEMBER 6, 2018

The thinking behind discounting in ecommerce goes something like this: Once you lure in a new customer, they’ll fall in love with your product, get hooked, and come back for multiple repeat purchases. Offer personalized recommendations. Personalized recommendations?” Isn’t that basically ecommerce marketing strategy 101?”

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. Paid Media Strategy: Increasing This Client's CVR & Revenue. The company's paid media strategy encountered two main problems.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. Adopt a Holistic Data Analysis Strategy. Work on your plan.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

JULY 19, 2018

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. In today’s ecommerce landscape, this insatiable need to snag a discount before placing an order speaks to the price-obsessed consumer mindset today. Shoppers all but expect an incentive to buy. Click To Tweet.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

Omnisend

MARCH 31, 2021

The beauty ecommerce business is booming. Beauty ecommerce businesses have major opportunities to line their pockets, now that customers are forced to find other ways to get their beauty products. A successful beauty-related ecommerce business hinges on recognizing worthwhile beauty ecommerce trends most likely to drive profit.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Optimizely

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Algopix

OCTOBER 13, 2023

In the ever-evolving world of eCommerce, Walmart has emerged as a formidable player, rivaling the likes of Amazon and eBay. With its vast reach, millions of loyal customers, and a growing online presence, Walmart’s eCommerce ecosystem presents a lucrative opportunity for sellers. This is where Algopix comes into play.

Shipping Costs 121

Shipping Costs eCommerce Fulfillment eCommerce Platforms 121

Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 271

eCommerce SEO Events Recommendation 271

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. The right content. The right audience. The right time. Offer Incentives.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

JULY 6, 2020

eCommerce merchants are always looking for new ways to grow revenue. Rather than increasing prices and alienating loyal customers , there are several other strategies businesses can implement to increase average order value. Increase Average Order Value: 7 Strategies. A "Coupons" Page.

Shipping Costs 343

Shipping Costs Gifts Shipping Merchant Services 343

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

eCommerce 339

eCommerce Payment Services Recommendation eCommerce Platforms 339

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Groove

MARCH 28, 2022

B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs.

B2B 195

B2B Marketing Merchant Services Webinar 195

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

JULY 16, 2020

We encourage all of our clients and eCommerce businesses across the board to create a promotional plan in advance. In addition to the strategies we shared to help prepare for last year's holiday, we're sharing 5 more Black Friday promotion tips to help drive eCommerce sales this year: Offer more than one discount code.

eCommerce 259

eCommerce Social Media Recommendation Games 259

GetElastic

FEBRUARY 6, 2019

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. This trend is not limited to Over The Top content platforms (OTT).

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing. Fitbit’s video marketing strategy.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Why Does Our Approach to eCommerce Keyword Research Work?

eCommerce 189

eCommerce SEO Article Recommendation 189

Algopix

SEPTEMBER 20, 2023

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. Start by analyzing your industry and niche.

Shipping Costs 128

Shipping Costs Shipping eCommerce Social Media 128

Groove

DECEMBER 12, 2019

As a result, many companies are reaping the benefits of increased eCommerce marketing insights. If you're ready to join them and get started with eCommerce Conversion Rate Optimization (CRO), we have compiled a list of a few simple but effective tests to get you started. 4 Simple Tests to Double CVR. Promotional Offers.

eCommerce 352

eCommerce Definition eCommerce Marketing Recommendation 352

Kissmetrics

APRIL 25, 2018

If you’re not strategic about how you run your e-commerce side hustle, it can actually feel restricting. However, you don’t need to give up your e-commerce dreams just yet. In fact, you can run a successful e-commerce business in as little as 15 hours a week. Growing an online business is no simple task.

eCommerce 211

eCommerce Social Media Shipping Costs eCommerce Marketing 211

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Our Favorite eCommerce Hacks. Typically, we recommend having four-email set up in your workflow.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Groove

FEBRUARY 18, 2022

eCommerce automation is pivotal to increasing organizational efficiency which saves time and money. Automating various parts of the marketing and sales process helps to streamline business operations. Reach out to our team of Klaviyo-certified marketing experts by submitting the form below. What Are Klaviyo Flows? Conclusion.

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? They are: Welcome series. Conclusion.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

RetailMinded

APRIL 2, 2024

So, let’s talk about strategies where your customers’ wishes and yours best meet. You can have a team of professionals external to your business, helping you create a strategy. To illustrate the point, in 2024 retail e-commerce sales are calculated to exceed 6.3 Focus on where those two meet.” Well, it’s fairly simple.

eCommerce 52

eCommerce Order Fulfillment Live Chat Shipping 52

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. AI-recommendations and personalized emails are a great place to start.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

JANUARY 8, 2024

reported ecommerce fraud and loss as a growing concern, while 48.5% First, retailers must understand the growing trends in loss prevention to determine which strategies will best reduce the diverse types of theft, fraud and abuse impacting their business. Similarly, 57.8% said the same about internal (employee) theft.

Recommendation 236

Recommendation Omnichannel Shipping Costs eCommerce 236

Omnisend

MAY 4, 2021

Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Many ecommerce merchants work with influencers to increase awareness of their brand, products and services among their target audience. What are Influencers?

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. Klaviyo natively integrates with 100+ marketing tools for eCommerce businesses.

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Klaviyo vs. Listrak. What Is Klaviyo? Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Groove

DECEMBER 12, 2019

As a result, many companies are reaping the benefits of increased eCommerce marketing insights. Say you have a primary CTA button on your eCommerce store home page promoting your new line of snowboards. If you’ve run a sale on your eCommerce site, you likely saw an increase in your conversion rate. Promotional Offers.

eCommerce 370

eCommerce Definition eCommerce Marketing Recommendation 370

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96